How Real Estate Professionals Are Benefiting from Social Media

There are lots and lots of Real Estate Professionals that still aren’t quite convinced about Social Media especially when it applies to them. We believe its more of a “Fear of the Unknown”. Its easier to dismiss something as passing or just a fad than it is to study and engage it.

I mean who really wants more work to do? But if the numbers, reports and even hard core skeptics have converted then what leg do you have left to stand on?

Image Credit:Mashable

1. Brand Exposure (Facebook 400+ million users, Twitter 100+ million users, Linkedin 60+ million users etc)
2. Your Competition is already there and has a following that you have to catch up to!
3. This is how your potential clients find information about Real Estate (buying, selling etc)
4. There are conversations being had about your Brand and Industry that you NEED to respond to!
5. Gives consumers and other professionals a better idea of WHO they are dealing with – Transparency!
6. You will benefit from the Community style flow of information and find out things you otherwise wouldn’t have!
7. You will be an Industry Leader – Not Follower!  Early adopters of are winning big!
8. You will find NEW ways to conduct and streamline your business!  Growing a client base and professional Network!
9. You can call yourself the “Neighborhood Expert” and your profiles and articles will support that claim!
10. Technology and Business Models are evolving and so must you!  Lastly everyone else is doing it and you don’t want to be the one guy or gal NOT doing it!

Mashable (full article): Over the past two years, real estate professionals have found creative ways to overcome the real estate crisis, including finding innovative uses for social media. After facing drops in home sales well into 2010, real estate pros have been forced to utilize their offline skills in an increasingly social way online. By using photo and video sharing to enhance listings, along with professional networking sites to hone their sales skills, real estate veterans have made strides in moving inventory in tough times.

Agents, brokers and realtors have found successes in lead generation, sales and brand building through use of mass audience social platforms, including Twitter, Facebook, YouTube, Flickr, Meetup, and LinkedIn, as well as real estate specific platforms, like Trulia, Zillow, WellcomeMat and Architizer. (Why Active Rain isn’t listed is a bit strange …)

Whether they are sharing videos, listings or advice with their communities and prospective buyers or sellers, real estate pros are making progress in using social media for real results.