When it comes to buying and selling real estate it helps when you have facts and figures that allow you to make better informed decisions. It becomes especially important for professionals when those facts and figures reflect the selection process, confirmation process, agent websites and feedback loop of home buyers and sellers.
What if you had a report that compiled this statistical data then graphed it and made it easy to read? Well back in 2008 Yahoo did just that. This report is important to Real Estate Agents, Brokers and Realtors© for many reasons. It details and highlights several key components needed to achieve success. This is NOT a Real Estate Marketing Companies (like ours … lol) attempt to beguile professionals into a sale but rather a well documented understanding of Real Estate Marketing.
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What did we learn from the Yahoo Real Estate Report?
- Over 80% of Home Buyers and Sellers has used a Agent, Broker or Realtor© in a recent and/or past purchase and/or sale.
- Agents, Brokers & Realtors© need to raise their Brand Awareness to drive traffic (on and offline).
- Consumers average 5 sources to research agents, brokers and Realtors©.
- Consumers spend an average of 5hrs (or more) looking for Agents, Brokers & Realtors©.
- Consumers narrow choices down to (2) potentials with online consideration being a driving factor.
- Online profiles help with introduction, offers and promotions, location and brand management.
- Search Engines drive desired traffic to Agents, Brokers and Realtors© with recommendations highly considered.
- Consumers find Agents, Brokers and Realtors© with Geo-Modifiers (City, State and Zip etc).
- Reputation and areas of expertise most important to home buyers and sellers.
- Consumers want to browse listings w/photos, property info, asking price etc on Agents, Brokers and Realtors© websites.
- Consumers are influenced by personal and property branded websites by increasing perception(s).
- Over 35% of Agents, Brokers & Realtors© websites that weren’t comprehensive were rejected.
- 85% of Consumers chose Real Estate Agents, Brokers & Realtors© they met in person.
- Over 70% of satisfied client will recommend Agents, Brokers & Realtors©.
- Over 80% of Consumers will engage Agents, Brokers and Realtors© to assist their needs.
- Word of mouth and online profiles are highest conversion factors for Agents, Brokers & Realtors©.
- Optimized Agents, Brokers & Realtors© websites highly influence consumer decisions.
Having seen the report and hopefully learned a thing or two Agents, Brokers & Realtors© now have a working blue print in which to build their strategies around. It should be noted that this report was done several years ago, and with the Social Web continuing to evolve and grow as well as mobile technologies, the numbers are surely higher and will have even more impact to the Brand and bottom line!
Want to get a Free Consultation and see how your Real Estate Brand fairs in todays marketplace? Contact Us.
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